for Aussie business owners

Never Miss
a Call.

An AI receptionist who picks up when you can't. She sounds like you on a good day, works while you don't, and never forgets a name.

Meet Ruby

A real call, in your browser. She'll pick up in a few seconds.

10 daysenquiry to answering
Your numberkeep the one you have
Month by monthcancel in a message
the moment this fixes

It's Tuesday. You're mid-colour. The phone's rung four times. You already know one of them was a booking you're now going to miss.

You feel it before you count it. That's the bit no dollar figure captures.

Ruby
Your new receptionist
the receptionist

This is Ruby.

Ruby is the AI receptionist we build for your business. She learns your hours, your services, your prices, what you'll say yes to and what you won't. Then she answers the phone when you can't.

She isn't a call centre in a country you've never been to. She isn't a voicemail that gets checked at eight. She's a proper receptionist, trained on you, working the hours you can't cover.

1

Warm without being chirpy

Sounds like the best front-of-house you've ever hired. Not cheerful for the sake of it. Just warm and on it.

2

Says what she doesn't know

Won't invent a price or guess a booking slot. If she can't answer it, she takes a message you can actually work from.

3

Honest about being an AI

She tells the caller she's an AI when she answers, and again if anyone asks. Nobody ends the call feeling tricked.

4

Australian, without the try-hard

"No worries", "sure thing", "let me check that for you." The way someone actually speaks in a shop.

what she does

Three things, done properly.

Not a Swiss Army knife. Ruby does the parts of the job that hurt most to miss, and does them the way you'd want them done.

Answers the call

Rings three times, then Ruby picks up on your behalf. She knows your business, your hours, what you do and what you don't.

Books them in

Takes the appointment, reads your calendar, holds the slot. Or, if you'd rather, just takes the message and lets you book them back later.

Tells you what happened

Every call arrives as a text and an email. Who rang, what they wanted, what Ruby said, what she promised. No dashboard to check.

hear her

What Ruby actually sounds like.

Three real conversations, from three different kinds of business. Press play, or just read them. She's warm, she's clear, and she doesn't try to be your best friend.

Sarah's HairTuesday, 11:42am — mid-colour
Hi, you've reached Sarah's Hair. This is Ruby, Sarah's AI receptionist. How can I help?
Oh — hi. I was hoping to book a cut and colour for next week?
Of course. Sarah has Thursday at 10 or Friday at 2. Which suits you?
Friday, please. Emma Larsen.
Booked in for Friday at 2, Emma. I'll text you the details in a moment. Anything else?

Try to catch her out. That's what she's here for.

Bloom CaféSaturday, 8:15am — peak
Bloom Café, Ruby speaking. I'm the AI receptionist here. What can I do for you?
I need to organise catering for an office of twenty on Thursday.
Lovely. I can't confirm catering myself, but I'll grab your details and Chloe will call you back inside the hour. That work?
Perfect. Mark Patel, 0431 552 908.
Got it, Mark. Chloe will be in touch before nine. Thanks for calling.

Peak Saturday. Ask about catering, orders, hours.

The Brow StudioSunday, 6:40pm — closed
Hi, you've reached The Brow Studio. This is Ruby. We're closed until nine tomorrow — is it something I can help with now?
I need to reschedule Tuesday's lamination.
Sure thing. I can move it, or take a message for Priya to sort in the morning. Which would you prefer?
Move it to Wednesday if you can.
Wednesday at 10 is free. Booked. You'll get a text to confirm.

After hours. Ask her to reschedule, or take a message.

Real calls. Real bookings. In your browser, right now.

who she's for

Built for the businesses where the owner is on the tools.

If you're the one doing the work, and the phone rings while your hands are full — Ruby's for you. A short list, not the full one.

01 Hair salons Fingers in colour, phone still ringing.
02 Nail studios Freshly polished, unable to reach.
03 Beauty & brows Two rooms, one you, one phone.
04 Boutique cafés Peak orders, catering enquiries missed.
05 MUAs & stylists On-location days, unreachable.
06 Wedding planners Season is a phone that doesn't stop.
07 Family lawyers Sensitive callers, discreet handling.
08 Kids' activities Class in session, parents ringing.
how it works

Four steps. About ten days.

You keep your number, your phone, your setup. All of the plumbing sits behind the scenes.

1

We meet Ruby to your business

A 30-minute call. We learn what you do, how you talk, what she should and shouldn't say. What sits inside her scope, and what always comes to you.

2

We build her, then you test her

About a week later she's ready. You ring her. Try to catch her out — that's exactly what she's there for. Tell us what to change and we change it.

3

You divert your calls to her

One short code on your handset, sent when you can't answer. About thirty seconds to switch on. You'll be walked through it.

*61*04XXXXXXXX*11*20#
4

Every call turns up as a text

Who rang, what they wanted, what Ruby said, what she promised. Straight to your phone and inbox. No dashboard to check, no login to remember.

pricing

Two plans. One priced for most, one for busy.

All prices in AUD. Month to month, no lock-in. Setup fee is a one-off. Cancel any time, in one message.

Chat

Website chat only. No phone answering.

$159/mo

+ $790 setup (one-off)

  • Up to 100 chats a month
  • Answers on your website
  • Books, quotes, takes messages
  • Every chat texted and emailed to you
  • Trained on your business
Start with chat

Busy

For the businesses ringing off the hook.

$559+/mo

Setup quoted on your setup

  • More than 150 calls a month
  • Multiple numbers or locations
  • Custom workflows and integrations
  • Priority build queue
  • Everything in Phone Answering
Ask about Busy

Little extras, if you want them

Ordered from a menu. Add none. Add all. Add later.

  • Straight into her diaryRuby books straight into your calendar (Google, Outlook, Timely, Fresha).
    Setup $290
    Monthly $32
  • Piped to your softwareEvery call written into your CRM, POS or booking tool automatically.
    Setup $390
    Monthly $32
  • A little text after every callYou get a text summary within 30 seconds of Ruby hanging up.
    Setup $150
    Monthly $16
  • A follow-up to the callerRuby sends the caller a friendly text with next steps or a booking link.
    Setup $150
    Monthly $24
  • Bring you in when it mattersRuby transfers the call to your mobile when the caller says specific things.
    Setup $150
    Monthly $16
  • Live in a weekSkip the queue and be answering calls inside seven days from onboarding.
    Setup $390
    Monthly
Trained on your business
Australian English throughout
Text + email of every call
Never pretends to be human
Never invents prices or slots
Monthly plan changes on request

No per-call billing. One flat monthly. If you're getting close to your call ceiling, we tell you before you hit it, not after.

Setup fee is a one-off. Nothing is added on quietly later. You know your monthly the day you sign up.

Try her for a month. If Ruby isn't lifting weight off you, cancel in one message. You're not locked in and you never will be.

the honest promise

Try Ruby for a month.
If she isn't lifting weight off you, cancel in one message.

You don't have to answer everything to run a good business. This is one thing off your plate.

Start with Ruby
the honest bit

Not right for you if…

The kind of thing most people don't tell you until after you've paid. Better it's here.

×

Your calls need to feel one-of-a-kind, in your own voice

Nothing beats you when you can pick up. Ruby is for the calls where you can't.

×

You're doing more than 150 calls a week

You're past what she's built for. We'd point you elsewhere before we took your money.

×

You want her to pretend to be human

She won't, and we wouldn't build her that way. If that's a dealbreaker, she isn't for you.

×

You need a same-day fix

Ten days from first chat to answering. That's the minimum we'll cut it to and keep her good.

×

You're chasing the cheapest option

This isn't it. Cheaper options exist and they sound it.

×

You want a dashboard to check every day

The whole point is you don't. If dashboards are your love language, this isn't for you.

questions we get asked

Straight answers.

Do I need a new phone number?+

No. You keep the number you have. A short code on your handset sends the calls you miss to Ruby. Takes about thirty seconds to switch on, and the same to switch off.

Will callers know she's an AI?+

Yes. Ruby introduces herself as an AI when she answers, and again if anyone asks. It's a design choice. Callers who feel tricked are callers you don't want back.

What if she doesn't know the answer?+

She says so and takes a message you can actually work from. Ruby will not invent a price, guess a booking slot, or promise a delivery date you didn't approve. She'd rather admit she doesn't know than make it up.

How long does setup take?+

About ten days from first chat to answering real calls. Most of that is us learning your business and you approving what Ruby knows. Switching the diverts on takes about thirty seconds.

Can she book straight into my calendar?+

Yes, if you take the diary bolt-on. She works with Google, Outlook, Timely, Fresha, and a handful of others. If yours isn't on the list, ask — we usually can.

What if I want to change what she says?+

Tell us. Most changes are done inside a day. Big rewrites are a proper conversation, still a small one.

What if I get a big spike in calls?+

Ruby doesn't get overwhelmed the way a person does — she can handle several calls at once. If you're consistently over your plan ceiling, we'll suggest moving you up. We tell you before you hit it, not after.

What if it doesn't work out?+

Cancel in a message. Month to month, no lock-in, no exit fee. The setup fee isn't refunded once she's built, but you won't be paying monthly for something that isn't working. That's the whole promise.

Built by a small Aussie agency who've all missed the call and felt it.

The people behind Ruby

let's do this

Get Ruby answering your phone.

Fill this in and we'll be back to you the same day. No forms after forms. No sales calls you didn't ask for.

We'll never share your details. We're a small team, not a call factory.